Terms of Use

Last updated [Nov - 2012]
Welcome to this Brady group (“Brady”, “we”, “our” or “us”) website, uk.bradyserve.com (the "Site"). The Site is provided as a service to our business customers – it is not intended for use by individual consumers. Please review the following terms and conditions, which govern your use of the Site (the "Terms of Use"). In addition to these Terms of Use, our Terms and Conditions of Sale on the Site apply in relation to any orders and purchases of products you make from the Site. 


About these Terms of Use

Your use of the Site constitutes your agreement to follow and be legally bound by the Terms of Use. If you are accessing the Site on behalf of any employer or organisation, your use of the Site also constitutes your agreement that you are authorised to legally bind them to these Terms of Use. If you do not agree, please do not use the Site. We reserve the right to update or modify these Terms of Use at any time without prior notice. For this reason, we encourage you to review the Terms of Use whenever you use the Site. We advise you to print and keep a copy of these Terms of Use for your future reference.


About us

The Site is owned and operated for Brady by W.H. Brady n.v., a company registered in Belgium with its registered office at Lindestraat 20 – Industriepark C/3, B-9240 Zele. Our VAT number is BE0405007662. You can contact us by email at: csuk@bradycorp.com


Intellectual Property Rights

Unless otherwise stated, the Site and all materials on the Site, including without limitation text, images, illustrations, designs, icons, photographs, video clips and other materials, and the copyrights, trademarks, and any other intellectual property rights in such materials (collectively, the "Contents"), are owned, controlled or licensed by Brady and trademarks appearing on the Site are the trademarks of Brady and/or its subsidiaries. Nothing shall be construed as granting by implication, estoppel, or otherwise, any license or right to use any trademark, logos or services marks (“Trademarks”) of other Contents displayed on the Site without the written permission of Brady or such third party that may own the relevant Trademark or other Contents. Misuse of any Trademarks or other Contents displayed on Brady websites is prohibited. Brady aggressively enforces its intellectual property rights, including via civil and criminal proceedings.


Your use of the Site and Contents

The Site and the Contents are intended solely for commercial, non-personal use. Except as expressly set out in these Terms of Use, we do not give you permission to do anything except to browse the Site and Contents and use the facilities we make available to you. You may download, view, copy and print the Contents and other downloadable materials displayed on the Site for your internal business use only provided that:

  • no contents are modified in any way; 
  • no graphics are used separately from accompanying text; 
  • our copyright and trademark notices appear in all copies and you acknowledge this Site as the source of the material; and 
  • any persons within your business to whom you provide copies of the Contents are made aware of these restrictions.

No right, title or interest in any Content is transferred to you as a result of any such downloading, viewing, copying, printing or use. You may not reproduce (except as noted above), publish, transmit, distribute, display, modify, create derivative works from, sell or exploit in any way any of the Contents or the Site in whole or in part without the prior written permission of Brady. You must take care not to do anything that could harm the Site or the computer systems which host the Site.

If you have a log-in account on the Site, you are responsible for keeping the log-in details (e.g. password, username) confidential and they must not be shared. You should contact us as soon as possible if you believe that anyone has obtained your log-in details without permission or if you become aware of any other breach of security on the Site. We will not be responsible to you if there is unauthorised access to your log-in account or unauthorised orders on the Site as a result of your log-in details becoming known by someone else, unless due to our negligence.


User Comments, Feedback, and Other Submissions

Brady is pleased to hear from users of the Site and welcomes your comments regarding our products and services. Please email any comments to: csuk@bradycorp.com

Brady's company policy does not allow us to accept or to consider creative ideas, suggestions, proposals, plans, or other materials other than those we have specifically requested. We hope that you will understand that the intent of this policy is to avoid the possibility of future misunderstandings when projects developed by Brady's employees and agents might seem to be similar to creative works submitted by users. Accordingly, while we value your feedback, we must ask that you do not send creative ideas, suggestions, proposals, plans, or other materials for our business.

These terms are effective unless and until terminated by either you or Brady Corporation You may terminate this Agreement at any time. Brady Corporation also may terminate this Agreement at any time without notice, and accordingly may deny you access to the Sites, if in our sole judgment you fail to comply with any term or provision of the Agreement. The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this Agreement for all purposes.

If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, "Comments"), you agree that Brady may, at any time, without restriction, edit, copy, publish, distribute, translate, and otherwise use in any medium any Comments that you forward to Brady. Brady is and shall be under no obligation (1) to maintain any Comments in confidence; (2) to pay compensation (including, without limitation, royalties) for any Comments; or (3) to respond to any Comments. Brady has the right but not the obligation to monitor and edit or remove any Comments.

You agree that your Comments will not violate any right of any third party, including copyright, trademark, privacy or other personal or proprietary right. You further agree that your Comments will not contain libellous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Site. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead Brady or third parties as to the origin of any Comments. You are solely responsible for any Comments you make and their accuracy. Brady takes no responsibility and assumes no liability for any Comments submitted by you or any third party.


Personal Information Submitted Through the Site

Your submission of personal information through the Site is governed by our privacy policy, which can be reached by clicking on the "Privacy Policy" link on the Site (the "Privacy Policy"). These Terms of Use incorporate by reference the terms and conditions of the Privacy Policy.


Errors, Inaccuracies, and Omissions

Occasionally there may be information on our Site that contains typographical errors, inaccuracies, or omissions, for example in relation to product descriptions, pricing, promotions, offers, availability or details of our distributors. We reserve the right to correct any errors, inaccuracies or omissions and to change or update information if any information on the Site is inaccurate at any time without prior notice. If there are errors in pricing information on the Site, the correct price will be the amount we confirm to you when you submit an order.



This Site and all Contents on it are provided by Brady "as is" without warranty and conditions of any kind. Brady hereby disclaims all warranties and conditions with respect to this Site and all Contents, whether express or implied, to the maximum extent permitted by applicable law. In no event shall Brady be liable for any direct, indirect, incidental, special or consequential damages whatsoever (including without limitation damages for loss of profits, revenue, data or use), incurred by you or any third party - whether or not Brady has been advised of the possibility of such damages - whether in an action in contract or tort (including but not limited to negligence), arising from your access to, or use of, this Site, except to the extent such exclusions and limitations of liability are not permitted by applicable law. For the avoidance of doubt, the foregoing provisions of this paragraph shall not apply in relation to your orders and purchases of products from this Site which shall instead be governed by our Terms and Conditions of Sale.

While we try to ensure that the Site is functioning correctly, this may not always be achievable. We do not guarantee that the Site will be available all the time or at any specific time (e.g. if the computer systems used to provide the Site are under repair or maintenance or are otherwise unavailable).

We take steps to try to ensure that the Site is free from computer viruses and other harmful computer programs. However, we cannot guarantee this due to the nature of the Internet. You are responsible for using appropriate firewall and anti-virus software to protect your computers and data.

We do not guarantee that the Site will be compatible with all or any hardware and software which you may use.

We are not responsible to you for losses which you suffer due to any event beyond our reasonable control.


Right to Make Changes

We reserve the right, at any time in our sole discretion, to modify, suspend or discontinue the Site or any service, Contents, feature or product offered through the Site, with or without notice; and/or offer opportunities to some or all users of the Sites. You agree that we shall not be liable to you or to any third party for any modification, suspension or discontinuance of the Site, or any service, content, feature or product offered through the Site. This will not affect any of your orders for products which we have already accepted in accordance with our Terms and Conditions of Sale.


Ending Your Use

You may cease using the Site and Contents at any time. If in our sole judgment you materially fail to comply with any term or provision of these Terms of Use, without prejudice to our other rights and remedies we may: (1) deny you access to the Site at any time; (2) suspend or terminate any log-in details or account you have setup on the Site; and/or (3) refuse to accept further orders for products from you.



Brady grants permission to anyone wishing to link to the Site provided that:

  • links must be in preference to the homepage of the Site (to avoid broken links when pages change); 
  • you may not create a frame or any other border around the Site; 
  • the website from which you wish to link must comply with all relevant laws and regulations and must not contain content which may be considered to be distasteful or offensive; and
  • you must not imply that we endorse or are associated with any other website, product or service. 

This Site is not sponsored or associated with any particular linked entity unless so stated by that entity and Brady. By clicking on these links, you will be leaving the Brady website(s), and going to another, entirely independent website. Brady provides these links as a service to our visitors and users; however, it exercises no editorial control, assumes no responsibility for and makes no representations as to the accuracy, appropriateness, or any other aspect of the information contained in these other websites.

The existence of any particular link is simply intended to imply potential interest to the reader, but does not constitute sponsorship or endorsement of the linked website by Brady. It is your responsibility to check the terms and conditions and privacy policy on any other website which you visit.

We will remove any link we make from the Site upon request from the linked entity.

You are granted a limited, revocable, and non exclusive right to create a hyperlink so long as your website or the link does not portray Brady Corporation in a false, misleading, derogatory, or otherwise offensive manner.

If you have doubts or questions about linking and the use of Brady images and/or text, please contact us on central_europe@bradycorp.com.



All communications between us will be conducted in the English language.

Neither of us intend that the terms and conditions of these Terms of Use will be enforceable by anyone except us and you.

English law applies to these Terms of Use. If any disputes arise between you and us in relation to these Terms of Use and you want to take court proceedings, you must do so in the English courts.